Website positioning

Website positioning (SEO – Search Engine Optimization) is one of the most effective ways of internet advertising. It consists in promoting websites to the highest positions in search engines based on chosen key words.

Why is website positioning important?

According to research carried out by Forrester Research, more than 90% of internet users only visit those websites that are on the first few pages of the search results.

80% of them only focus on the first 5 results and the remaining 20% will look at all the positions from the first page.

Efektywne pozycjonowanie stron www

The first diagram shows the search results for most visited websites.

Website positioning is an important element of the internet strategy of a company. This is due to the fact that nowadays search engines are the most effective tool for quickly finding needed information on the internet.

We offer an all-around positioning service, which includes:

  • Website analysis – during the first stage we analyze the website content, activities of the competition, and we help clients in choosing adequate key words.
  • Website optimization – the next stage consists in activities that aim at optimizing the website with respect to content and technical aspects, so that the search engines can easily find the most important keywords on the website.
  • Search engine registration – this process consists in informing the internet search engines of all updates that have been carried out on the website.
  • Monitoring – thanks to constant website monitoring using specialized tools we make sure that the website remains on a high position in the search results.

Website positioning is crucial for creating a popular website.

Website positioning has long-lasting effects. After optimizing the website, the search engines index the website. After they have indexed the website, we will prepare a report on the effectiveness of the carried out activities.

SEM campaigns – effective marketing in search engines

SEM campaigns (Search Engine Marketing) in Google are the most popular way of paid advertising in search engines. The advertiser pays a certain amount for every click on the displayed advertisement in the search results.

e-marketing, kampanie sem

The above diagram shows the space designated for advertisements – so called “sponsored links”.

The most effective way of promoting websites is combining SEO (Search Engine Optimization) and SEM campaigns. By means of sponsored links it is possible to effectively support the positioning process, reach potential clients and focus activities on the advertisement of a certain product or service.

Our service includes complete preparation, activation and management of SEM campaigns:

  • we assist in defining the target group,
  • we assist in selecting key words,
  • we suggest advertisement texts,
  • we supervise and monitor marketing campaigns,
  • we analyze the campaign results and report them to the client,
  • we provide professional consulting.

The advantages of this form of advertising are:

  • accurately defining the target group,
  • fast results,
  • you pay only for the results,
  • far-reaching advertisement,
  • high measurability of effectiveness.